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About this place
Designed by the legendary Zaha Hadid, the Dongdaemun Design Plaza (DDP) is a masterpiece of neofuturistic architecture, flowing with powerful curves and an absence of sharp corners. Rising from the grounds of the former Dongdaemun Stadium, this cultural hub symbolizes Seoul's dynamic transformation from its post-war history into a global design capital. Inside, the DDP is a vibrant ecosystem of creativity, housing the Art Hall, Museum, and the Design Lab, which features cutting-edge products and connects to a 24-hour market. It’s the epicenter of Korean design, hosting Seoul Fashion Week, major art exhibitions, and interactive installations year-round. For visitors, the experience extends beyond the exhibitions. Explore the surrounding Dongdaemun shopping district, which buzzes with energy day and night. The plaza itself is a fantastic photo spot, especially in the evening when its metallic facade is beautifully illuminated. Conveniently connected to the subway, it’s an essential stop for anyone interested in contemporary art, design, and architecture.
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동대문디자인플라자(DDP)
서울특별시 중구 을지로 281 (을지로7가)
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