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About this place
SMTOWN COEX, located in the bustling Gangnam district, is a landmark destination for fans of SM Entertainment's legendary groups such as EXO, Red Velvet, NCT, and aespa. Historically, it has served as the epicenter of SM's retail and fan engagement, evolving over the years to offer a blend of shopping, pop-up events, and exclusive album releases. As of 2026, the trend focuses on experiential retail, where fans can purchase merchandise while participating in interactive media zones and temporary exhibitions. Travel tip: Combine your visit with a trip to the Starfield COEX Mall and the iconic Starfield Library, as they are seamlessly connected. It is recommended to allocate at least half a day here to fully enjoy the fan spaces, grab exclusive goods, and experience the broader shopping and dining options available in the Gangnam area.
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SMTOWN 코엑스
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Concerts, fan meetings, HYBE INSIGHT, fan cafés — where to go for K-pop in Seoul.
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