Fresh, Retro & Trendy NewJeans has redefined K-Pop aesthetics with their 2000s retro vibe. This tour takes you to the trendiest spots in Seoul that match their unique style.

1. Seongsu-dong (성수동) Pop-ups NewJeans often hosts experiential pop-up stores in Seongsu (성수) (like the 'Bunini' collab). Check the area around **Seongsu Station Exit 3 (성수역 3번 출구)** for their latest brand collaborations with Dior or Apple.

2. MV Filming Locations (Ditto & Hype Boy) While some MVs were shot abroad, many scenes capture the vibe of 'Old Seoul'. Visit **Dongdaemun Design Plaza (DDP / 동대문디자인플라자)** for its futuristic architecture seen in many fashion-focused K-content, or the retro alleys of **Ikseon-dong (익선동)** which match their 'Ditto' aesthetic.

3. Phono Phono (포노포노) A retro vinyl and gadget shop that perfectly fits the 'NewJeans core' style. You can find vintage electronics and aesthetic accessories here.