Myeong-dong: The Ultimate Street Food & K-Beauty Hub

The Tourist Mecca Yes, it's crowded, but Myeong-dong (명동) is an essential Seoul experience. It's the best place to find every K-beauty brand in one square mile.

16:00 - Skincare Spree Start your shopping at Olive Young Flagship (올리브영 플래그십). It's the 'Sephora of Korea'. Check the 'Bestseller' shelves for the latest sunscreens and sheet masks. Then, explore the flagship stores of Innisfree (이니스프리), Laneige (라네즈), and Banila Co (바닐라코).

18:00 - Street Food Feast As the sun sets, the main street transforms into a giant food market. - Must-Try: Grilled Cheese Lobster, Myeongdong Kalguksu (명동칼국수), 32cm Soft Serve, and the famous 'Tornado Potato' (회오리 감자).

- **Pro-tip:** Carry small bills (₩1,000 - ₩10,000) as some stalls are cash-only, though many now accept bank transfers. __heading__20:00 - Myeongdong Cathedral (명동성당) & Views Take a break from the noise at **Myeongdong Cathedral (명동성당)**. The gothic architecture is stunning at night. Afterward, head to the **MOLTO Italian Espresso Bar (몰또 이탈리안 에스프레소 바)** for a coffee with a perfect view of the cathedral.

The Tourist Mecca Yes, it's crowded, but Myeong-dong (명동) is an essential Seoul experience. It's the best place to find every K-beauty brand in one square mile.

18:00 - Street Food Feast As the sun sets, the main street transforms into a giant food market. - **Must-Try:** Grilled Cheese Lobster, Myeongdong Kalguksu (명동칼국수), 32cm Soft Serve, and the famous 'Tornado Potato' (회오리 감자).

18:00 - Street Food Feast As the sun sets, the main street transforms into a giant food market. - Must-Try: Grilled Cheese Lobster, Myeongdong Kalguksu (명동칼국수), 32cm Soft Serve, and the famous 'Tornado Potato' (회오리 감자).