Dress Like a Local Korean fashion (K-Style) is taking the world by storm. Here is where to find the trendiest local brands in Seoul. __heading__Musinsa Standard (무신사 스탠다드) - Hongdae (홍대) & Gangnam (강남) The 'Uniqlo of Korea' but trendier. It offers high-quality basics with a K-fashion fit at very affordable prices. Their fitting rooms are high-tech and perfect for a mini-photoshoot.

Ader Error (아더에러) Flagship Stores More than a clothing store, **Ader Error (아더에러)** flagships (especially in Seongsu (성수) and Hannam (한남)) are immersive art galleries. Even if you don't buy anything, exploring the futuristic rooms and installations is an experience in itself.

Gentle Monster (젠틀몬스터) - Haus Dosan (하우스 도산) The world-famous eyewear brand. Their flagship 'Haus Dosan' in Apgujeong (압구정) is a must-visit for its bizarre kinetic art installations and the 'Nudake' (누데이크) dessert cafe in the basement.