Sophistication in Every Corner Hannam-dong is where Seoul's elite and creative minds meet. It's quieter than Hongdae but far more polished. __heading__13:00 - Art at Leeum Museum (리움미술관) Start your afternoon at the **Leeum, Samsung Museum of Art (리움 삼성미술관)**. The architecture itself is a masterpiece. Explore traditional Korean art and world-class contemporary works.
*Note: Booking in advance on the official website is highly recommended.* __heading__15:00 - Boutique Shopping at Hannam-daero (한남대로) Walk down the hills to find hidden designer boutiques and international brands like **Beaker (비이커)** and **Cos (코스)**. Don't miss the flagship stores of Korean beauty brands like **Nonfiction (논픽션)** and **Tamburins (탬버린즈)**.