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** It has been translated using AI* HONG Jiyeon [email protected] Input : 2025-10-17 07:36:07 Language
The MZ generation thinks of travel as a priority in life, not leisure. BookingCom announced the 'MZ Generation Travel In-depth Insight Report'. Based on data accumulated through major research campaigns such as sustainable travel reports and annual travel trends conducted by Booking.Com, the report comprehensively analyzes the behavior and perceptions of travelers by generation.
Focusing on MZ generation travelers between the ages of 18 and 44, the overall travel behavior such as △ travel planning △ consumption pattern △ companion type △ travel motivation △ values was analyzed in depth, showing the main characteristics and changing trends of the MZ generation at a glance.
Despite inflation, the MZ generation was found to be the generation that planned travel spending most actively this year. They perceived travel as a self-investment and tended to maximize the value of experience.
53.5% of Korea's MZ generation said they would "save no budget for the best travel experience," far exceeding the global average (41.5%).
On the other hand, 79% (global average of 72.5%) answered, "We will find the optimal option while considering the budget," showing a simultaneous pursuit of "reasonable consumption" and "value-oriented travel." There was also a difference in the way the budget was used. 45% of Korean respondents (52% on global average) said, "It is efficient to go on a short trip several times." The main expenditure items of the Korean MZ generation were △shopping (45.5%), △meal (39.5%), and △ lodging (37.5%). In comparison, the global MZ generation showed a difference in consumption priorities in the order of △ meal (54.5%), △ shopping (46.5%), and △ lodging (41.5%).
In addition, 77.5% of the Korean MZ generation (70% on global average) said they "plan to thoroughly manage the budget while enjoying travel," while 62% (51.5% on global average) said they "want to get better benefits through last-minute reservations." In particular, 78 percent of the Korean MZ generation said they were looking for the lowest price and discount information using apps and digital technologies, higher than the global average (71.5%), showing a digital-native "smart consumption habit." As the MZ generation grew, the flow of change was evident even in partners who traveled together. In the pas