The Tourist Mecca Yes, it's crowded, but Myeong-dong is an essential Seoul experience. It's the best place to find every K-beauty brand in one square mile.

16:00 - Skincare Spree Start your shopping at **Olive Young Flagship**. It's the 'Sephora of Korea'. Check the 'Bestseller' shelves for the latest sunscreens and sheet masks. Then, explore the flagship stores of **Innisfree**, **Laneige**, and **Banila Co**.

18:00 - Street Food Feast As the sun sets, the main street transforms into a giant food market. - **Must-Try:** Grilled Cheese Lobster, Myeongdong Kalguksu (Noodles), 32cm Soft Serve, and the famous 'Tornado Potato'. - **Pro-tip:** Carry small bills (₩1,000 - ₩10,000) as some stalls are cash-only, though many now accept bank transfers. __heading__20:00 - Myeongdong Cathedral & Views Take a break from the noise at **Myeongdong Cathedral**. The gothic architecture is stunning at night. Afterward, head to the **MOLTO Italian Espresso Bar** for a coffee with a perfect view of the cathedral.