Sophistication in Every Corner Hannam-dong is where Seoul's elite and creative minds meet. It's quieter than Hongdae but far more polished. __heading__13:00 - Art at Leeum Museum Start your afternoon at the **Leeum, Samsung Museum of Art**. The architecture itself is a masterpiece. Explore traditional Korean art and world-class contemporary works.
*Note: Booking in advance on the official website is highly recommended.* __heading__15:00 - Boutique Shopping at Hannam-daero Walk down the hills to find hidden designer boutiques and international brands like **Beaker** and **Cos**. Don't miss the flagship stores of Korean beauty brands like **Nonfiction** and **Tamburins**.