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Kickstart the new year and boost your social media marketing with seven trends to help engage your audience, grow your reach, and start 2026 on a high. Written by Published on 5 January 2026 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. A new year brings new opportunities, and for small businesses, that means new social media trends to jump on. With 2025 wrapped up, the beginning of a brand new year is a prime time for businesses to boost their social media marketing and set the stage for growth, engagement, and brand awareness in 2026.
We’ve been keeping our eye on social media, and have found seven popular trends suitable for small businesses to get involved with in January 2026. From looking back over 2025 to looking forward to summer, kickstart your new year’s social media presence with these posts .
1. Turn the lights off Sound: Turn the lights off — Kato (feat. Jon) Whether it’s enjoying the little pleasures in life or getting a bout of good luck, sharing even the smallest wins has long been a part of online culture.
And right now on TikTok, people are celebrating those wins through Kato’s electronic/dance hit “Turn the lights off”, paired with a clip from the Apple TV series “Your Friends & Neighbors”, which features the main character dancing at a nightclub.
The trend starts with someone on camera sharing what they enjoy (such as that first sip